Innovation without Adaptation : The Bazball Business
When the English cricket team embraced Bazball under Ben Stokes and Brendon McCullum, it closely resembled what often happens when a struggling company brings in a new leader to shake things up. A classic example is Apple in the late 1990s. When Steve Jobs returned, Apple was fearful, slow and close to irrelevance. Jobs simplified everything, removed hesitation and encouraged boldness. The early iMacs were colorful, unconventional, and energizing. Importantly, that phase wasn’t about perfection, it was about restoring belief. Bazball did the same for England; after years of tentative, joyless cricket, Stokes and McCullum told players to stop worrying about consequences and simply play. Confidence returned, players expressed themselves and results followed quickly. Like Apple’s revival, the initial success was real and deserved. However, many turnarounds fail when the corrective idea becomes absolute truth, rather than a temporary remedy. This happened at Uber after its explosive e...